So Google is getting sued and they're releasing some details into how their search engine works, and I'm going to show you how you can use this information to get an advantage in SEO.
The Ethical Manipulation of Google Algorithm: Content
Make sure you watch until the end because I share one technique that I use to ethically manipulate Google's algorithm. Let's start with pillar one of what Google says are the three pillars of ranking, which is body, or what the document says about itself, or in other words, content. That's why it's Paramount that you create epic SEO content, but not for the reason that you think first. Google can't measure the quality of content in 2016.
Using User Signals for Quality Determination in Google Document Understanding
Google stated that our ability to understand documents directly is minimal, but what it can do is use other signals to determine quality. More on this in a second. Now, keep in mind that Google's algorithms are much more sophisticated than in 2016. It now uses NLP to understand content much better than before, but it's still relying on backlinks and user signals to determine quality. That's why you can rank mediocre pages by powering them with backlinks, but ranking stability only occurs when the user signals align with the backlinks. For example, if a page has many backlinks, it implies that it's a high quality page.
The Invisible Force: User Engagement in Search Engine Optimization
Backlinks are just phase one of the ranking process. Once you hit the first page, the real game begins, and now you're up against what I call the invisible force. The invisible force is really just user engagement, and user engagement occurs at two different stages. First, Google uses click data in the search results, and this is actually pillar number three of ranking according to Google, which are user interactions. To keep it simple, if users are clicking on your result, it implies that it satisfies the intent of the keyword, and vice versa. Once a user lands on your page, you've now entered level three of the game, and in level three, Google will track how a user engages with your page.
The Use of Mouse Flow to Optimize Your Image Content
No one knows for sure the exact variables, but based on Google's core case, user interactions include clicks, attention on a result, scrolls, or mouse hovers, to name a few. It's also possible that Google uses Chrome data to improve organic search results. I've always said that this is a conspiracy theory that I personally believe is true and in Google's own words Chrome exists to serve Google search and the good news is that you don't need to guess simply install a tool like Mouse flow and you can see how users are engaging with your SEO content in real time now based on my experience there are a few elements that negatively affect ux the first is poor loading speed and it doesn't matter how good your content is if the page loads slowly and I won't bore you with the countless studies that have proven this so instead throw your page into Google page speed insights and Benchmark your score and if it's below an 80 then you should make it a priority to improve your speed The simplest fix is to optimise your image images.
A Simple Three-Step Process for Managing Images on Your Website: Resize Images and Compress Images
Here's a simple three-step process I use with every single page I'm trying to rent: number one, always size the image to the size it'll appear on your website. For example, images appear at 700 pixels in width on my blog post, so I resize every image to a width of 700 pixels before it gets uploaded. Number two, compress the image. There are WordPress plugins that can handle this, but you can use a tool like Optimise Zilla. A user came to your page because they were looking for a solution to whatever problem they had, so if you have tonnes of ad popups or distracting design, it'll disrupt the user experience, so the solution is simple.
The Impact of SEO Content on User Experience
prioritise experience over monetization and ask yourself what is best for the user. Once you've tackled these foundational ux elements, it's time to focus on the content itself, so I create SEO content that ranks based on a simple criteria: is this content different and 10x better than what already exists? It's a simple question with big implications, but the truth is, it's impossible to objectively measure the quality of your content; instead, you need to let the market decide what's good or bad. For example, when you like this video, And subscribe to my channel. You're telling YouTube's algorithm that you want more SEO content from me. As a result, YouTube will show this video to more people just like you, and Google is using similar data to determine whether your page should be shown to more searchers.
Analysis of the Top Three Stable Searching Results in Google Search
So the first stage to creating content that users and Google love is to study the top three most stable ranking results. This is critical. Don't look at who is ranking right now; look at who has been ranked through many algorithmic cycles because they're doing something right. So go to the website's keyword, expl. FL, enter your keyword, and scroll down to position history. export the last 2 years of data and open chat GPT select Advanced Data analysis and use the following prompt so now that we know the best performing URLs it's time to analyze these results based on strengths weaknesses opportunities and threats or better known as SWAT go to the best performing URL and what I like to do is save the pages of PDF then go back to chat gbt and upload the PDF and you can use a prompt like so and then chat gbt will partially analyze the content and give you some solid recommendations for beating your competitor now with that said I would not rely on this for developing your complete SEO content strategy instead.
How Do We Optimize Web FX Content?
I recommend manually examining the competitors my criteria is simple what can I take from what they're doing well and do it better and what aren't they doing that allows me to bring something new and unique to the table so let's look at web FX for example according to HS web FX Has a Dr of 8 88 which means they can produce an average content asset and still outperform 80% of competitors and this is actually pillar two of ranking according to Google which is what they call anchors or what the web say about the document or in other words backlinks so let's take a look at their page first always Focus above the fold because 80% of users don't read past the headline, according to most studies, and use the co-schedule headline tool to get a quick look into the headline quality, then look at the general layout of the page.
How to Optimize Web UX Design and User Interface
Web FX has a great design and user interface, but their content is pushed below the fold, which could disrupt the overall experience. The content is sufficient for ranking purposes, but it definitely isn't exceptional. one thing that stands out is how aggressive the calls to action are all informational content from an SEO perspective should be structured for the primary objective which is to educate and inform and once you fulfilled that promise it makes sense to hit the user with an offer to extend the relationship further and and the other big thing that stands out is a lack of supporting visual content many people skim content before committing to reading it so unique visual media can stop them in their tracks and increase engagement on your page so based on this you'll see how I structured my SEO content to compete with web FX notice that my content is pushed above the fold has unique visual content and it isn't a pitchfest here's the big takeaway Create content that's original and unique compared to what's ranking while continuing to satisfy the intent, but most importantly, create exceptional content because it produces positive user signals and websites are more likely to link to it.
The Ultimate Guide to Creating Content for Google
Stop creating content for Google and start creating content for people, because people determine what's good or bad. Google is simply reacting based on that data now keep in mind though even great SEO content needs to be optimized for the basics that means you need to have your primary keyword phrase in the URL title metad description H1 and first sentence at a bare minimum and if you want to take your onpage SEO to the next level then use Surfer to find NLP keywords but not for simply injecting these keywords into your content instead use the NLP keywords to find gaps in your content then create new sections within the content to narrow these gaps and then once you're ranking you'll need to study how users are engaging with your page with mouse flow or any tracking tool you can get critical Intel that can Aid your SEO performance for example in the last 30 days I have 67 user recordings for my SEO for roofers page.
I can study these recordings find commonalities and then make adjustments to the page to improve experience and you can also use heat map technology to see clicks movement and scroll Behavior to improve experience even more so now that you're obsessed with content quality and user experience I recommend testing titles and metad descriptions to drive more organic CTR now the key to Great SEO titles is to use the Purple Cow technique which I took from Seth Goden it's simple if you want better CTR you need to stand out so examine the top ranking results and make sure yours is that purple cow among that top 10 and you can use chat GPT to help you brainstorm but in general numbers and power words make a big difference then just run an AB test using seot testing.com and all you have to do is keep trying to beat the original title tag and finally here's how I ethically manipulate Google's algorithm based on everything you've learned today so I'm going to get a little meta with you here for a second but think about what I just did in this article I shared a specific example for the keyword SEO for roofers now why do you think I did that well first to prove that I know what I'm doing but it's also because by talking about it.
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